Trends Report

European Marketing Technology Adoption 2011

Findings From Forrester's Q4 2010 Customer Intelligence Survey

April 1st, 2011
Suresh Vittal, null
Suresh Vittal
With contributors:
Emily Murphy , Allison Smith

Summary

Forrester surveyed 52 European customer intelligence (CI) professionals in Q4 2010 about their technology adoption plans. This report drills into the technology adoption trends of our European respondents. As insufficient measurement and scattered customer data limit their marketing programs, European respondents set their sights on improving the customer experience and establishing measurement practices. In the coming year, the European CI professionals we surveyed are focusing on optimization, mobile, and customer experience marketing technologies.

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