Trends Report

European Multitasking Consumers Present Both Challenges And Opportunities

October 24th, 2008
RJ
Rebecca Jennings
With contributors:
Christine Overby , Emily Bowen

Summary

Multitaskers who use the Web and the television simultaneously provide marketers with a problem — how do they know that attention is being paid to their messages when so much information is being presented at once? However, considerable percentages of these consumers look at content relevant to their television watching while online, providing media owners and marketers with opportunities to integrate the experiences and reinforce messages across channels.

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