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For eBusiness & Channel Strategy Professionals

European Online Banking Holdouts Want Security Guarantees

Net Users Still Need Security Guarantees And Incentives To Bank Online

August 21, 2009

Authors

  • By Alexander Hesse,
  • Lauriane Camus
  • with Benjamin Ensor,
  • Kate van Geldern,
  • Brendan McGowan

Why Read This Report

More than half of Western Europeans who use the Internet regularly — about 92 million — bank online. Thirty-two percent of European adults could bank online but don't do so — or have stopped doing so. Typically, these online banking holdouts mention security fears and satisfaction with existing banking channels as the main reasons that they don't bank online. Nearly 40% of these holdouts also say that nothing would persuade them to bank online. The remainder of them says that security-related measures and financial incentives such as earning higher interest for using online banking would encourage them to adopt online banking. Because no single incentive will persuade a majority of holdouts to use Internet banking, eBusiness executives who want to increase online banking adoption need to use a mix of incentives to encourage holdouts to bank online.

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Table of Contents

  • Satisfaction With Existing Channels And Security Fears Put Online Banking Off
  • Online Banking Holdouts Need Security And Incentives To Bank Online
  • RECOMMENDATIONS

  • eBusiness Executives Need A Mix Of Incentives To Encourage Online Banking
  • Supplemental Material
  • Related Research Documents