Advanced Search

Save Or Share This Report

For eBusiness & Channel Strategy Professionals

European Online Retail: Five Trends To Watch In 2012

European eBusiness Executives Strive To Give Their Customers Choice And Flexibility Across The Purchase Journey

February 3, 2012

Primary author headshot

Authors

Why Read This Report

European shoppers are becoming increasingly web-savvy and are turning to a wider range of touchpoints as they research and buy products online and offline. In response, eBusiness executives across Europe must learn to build sophisticated agile commerce strategies that embrace the increasingly multichannel nature of their shoppers. But eBusiness execs must be careful to separate the game-changing and value-adding initiatives from the hype. Speed, flexibility, and a multichannel approach, underpinned by a robust understanding of cross-touchpoint customer behavior are the keys. Amid a sea of other distractions, eBusiness execs must learn to experiment and innovate to identify genuinely valuable new technologies and services while simultaneously enhancing their core capabilities.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Also in Collection: 2012 eBusiness & Channel Strategy Trends

Table of Contents

  • Choice Is Key In 2012 As Shoppers Become Increasingly Sophisticated
  • RECOMMENDATIONS

  • Don't Let Experiments And Hype Distract You From Getting The Basics Right
  • Supplemental Material
  • Related Research Documents

Recommended Research