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European Social Technographics® 2010

The Rise Of The Joiners And The Conversationalists

September 28, 2010

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Why Read This Report

Social media adoption in Europe continues to grow: 68% of online Europeans now use social technologies each month, up from 61% in 2009. Not only has the use of social networks grown significantly in the past year — from 30% in 2009 to 41% in 2010 — but a new social behavior, based around rapid conversations on Twitter and social networks, has quickly established itself as a mainstay of the social space. As consumers' social behaviors continue to evolve, marketers' social strategies must evolve with them. It's vital that marketers keep looking for opportunities to tailor both new and existing social programs to their target audience's behaviors and preferences.

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Table of Contents

  • Conversationalists Engage In A Relatively New Behavior: Rapid Conversations

  • Design Social Strategies Based On Your Audience's Consumption Preferences
  • Supplemental Material
  • Related Research Documents