Save or Share this Report

For CIOs

European Tech Market Outlook, 2015 To 2016

A Modest Improvement, Shadowed By A Strong Dollar

August 10, 2015

Primary author headshot

Authors

Why Read This Report

CIOs in European countries can look forward to a slightly better tech market in 2015 and 2016. The European tech market has shown signs of moderate but sustained growth of 4% to 5% in euros. Aided by the European Central Bank's stimulus and stronger exports from the weak euro, European economies are growing modestly, and that is giving a lift to tech market purchases. CIOs in Europe are starting to pursue the business technology (BT) agenda of adopting technologies for winning, serving, and retaining customers, though to a lesser degree than in the US. Shifts to mobile apps and tech consulting will drive significant growth in software and tech consulting. Although weak growth and deflationary risk remain, CIOs in the Eurozone should start to be a little bit assertive, as there is room for optimism.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • Europe Continues Moderate Growth After The 2012-2013 Recession
  • European Spending On BT Will Outpace IT
  • Translating Market Performance Into Sourcing Opportunity
  • RECOMMENDATIONS

  • European CIOs Should Adopt A Position Of Cautious Optimism
  • ALTERNATIVE VIEW

  • Better European Growth Feeds Stronger Tech Demand
  • Supplemental Material
  • Related Research Documents

Recommended Research