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For B2C Marketing Professionals

Europeans' Social Networking Use Accelerates

August 12, 2009

Authors

  • By Rebecca Jennings
  • with Emily Riley,
  • Thomas Cummings,
  • Jennifer Wise

Why Read This Report

While uptake of social media activities overall has increased slightly in the past year, online European usage of social networks such as Facebook and Bebo has grown significantly — around 30% now engage with social networks regularly, up from 18% last year. Overall, more than 60% of online Europeans now engage with social media on a regular basis, and in some countries, such as the Netherlands, this is as high as 74%. However, penetration of social activities remains very different across the different countries in Europe.

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Table of Contents

  • Europeans' Social Technology Adoption Grows, But Unevenly
  • WHAT IT MEANS

  • Social Media Needs To Become Business As Usual
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