Skip to main content

Save or Share this Report

For B2B Marketing Professionals

Evaluate Your Approach To Successful B2B Content Marketing

Five Competencies Help Marketers Deliver Content With More Customer Value

April 19, 2021

Primary author headshot


Why Read This Report

B2B marketers must shift their content marketing from being product-focused to building relationships. This report helps marketers identify the capabilities required — and the gaps that can exist — across five dimensions: 1) customer understanding; 2) alignment of content topics to brand and business objectives; 3) disciplined editorial development; 4) distribution that intercepts the buyer's journey; and 5) monitoring the impact of content on buyer engagement. Marketing leaders should use Forrester's competency model to pave the way for the whole marketing team to deliver content that better engages buyers and builds relationships over time.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Recommended Research