Trends Report

Evaluate Your Brand Building Capabilities

Benchmark Your Brand Maturity

April 27th, 2016
Michelle Moorehead, null
Michelle Moorehead
With contributors:
Kara Hartig , Anna Berman

Summary

Today's perpetually connected consumers have more opportunities than ever to voice their wants, needs, and expectations, forcing marketers to rethink how they build relevant brands. This report provides chief marketing officers (CMOs) with an assessment tool to evaluate their teams' capabilities, identify expertise gaps, and plan a successful brand building experience. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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