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For B2B Marketing Professionals

Evaluate Your Capacity For Customer-Obsessed Marketing

January 4, 2018


Why Read This Report

B2B marketers know that the journey to become customer obsessed will fundamentally reset current routines and day-to-day operations. This report includes a self-evaluation tool that helps you identify the strengths and weaknesses that keep marketing from leading the charge toward customer obsession. After completing this self-assessment, B2B marketers can use the results to craft a strategy that moves marketing practices along the path from Customer-Naive to Customer-Obsessed.

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Table of Contents

  • Customer-Obsessed B2B Marketers Do Things Differently
  • Time To Take Stock Of Marketing's Customer Obsession Potential
  • Recommendations

  • Use This Assessment To Launch Your Customer Obsession Journey
  • Supplemental Material
  • Related Research Documents

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