Evaluate Your Capacity For Customer-Obsessed Marketing

January 4th, 2018

Laura Ramos Vice President, Principal Analyst

Caroline Robertson

With contributors:

Lori Wizdo , Matthew Camuso , Alexa Horwitz , Kara Hartig

Summary

B2B marketers know that the journey to become customer obsessed will fundamentally reset current routines and day-to-day operations. This report includes a self-evaluation tool that helps you identify the strengths and weaknesses that keep marketing from leading the charge toward customer obsession. After completing this self-assessment, B2B marketers can use the results to craft a strategy that moves marketing practices along the path from Customer-Naive to Customer-Obsessed.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.