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For B2B Marketing Professionals

Evaluate Your Capacity For Customer-Obsessed Marketing

Assessment: The B2B Marketing Playbook

January 4, 2018

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This is the Assessment report in The B2B Marketing Playbook For 2019.

Why Read This Report

B2B marketers know that the journey to become customer obsessed will fundamentally reset current routines and day-to-day operations. This report includes a self-evaluation tool that helps you identify the strengths and weaknesses that keep marketing from leading the charge toward customer obsession. After completing this self-assessment, B2B marketers can use the results to craft a strategy that moves marketing practices along the path from Customer-Naive to Customer-Obsessed.

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Table of Contents

  • Customer-Obsessed B2B Marketers Do Things Differently
  • Time To Take Stock Of Marketing's Customer Obsession Potential
  • Recommendations

  • Use This Assessment To Launch Your Customer Obsession Journey
  • Supplemental Material
  • Related Research Documents

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