Skip to main content

Save or Share this Report

For B2B Marketing Professionals

Evaluate Your Channel Partner Loyalty Initiative

Tips For Improving Your Return On Loyalty Investment

May 31, 2013

Primary author headshot


  • By Jonathan Silber
  • with Tim Harmon,
  • Tyler Otte

Why Read This Report

In 2012, Forrester surveyed channel professionals to get a pulse on the progress vendors are making toward successfully building channel partner loyalty programs. The results show that the majority of channel professionals are satisfied with their most strategic vendor, but vendors are missing the opportunity to deliver better results. Tech vendors should use this report to benchmark themselves against peers to identify areas of focus and improvement to fully maximize their return on loyalty investment (ROLI).

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • Benchmarking The Channel Leaders
  • Keep Your Eyes On Revenue/Investment Dynamics . . .
  • . . . As Well As The Profitability/Investment Variable
  • Profitability Is A Key Loyalty Driver, But Do Not Omit Tenure And Brand
  • recommendations

  • Benchmark Your Way To Success
  • Supplemental Material
  • Related Research Documents