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For B2B Marketing Professionals

Evaluate Your Channel Partner Loyalty Initiative

Tips For Improving Your Return On Loyalty Investment

May 31, 2013

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  • By Jonathan Silber
  • with Tim Harmon,
  • Tyler Otte

Why Read This Report

In 2012, Forrester surveyed channel professionals to get a pulse on the progress vendors are making toward successfully building channel partner loyalty programs. The results show that the majority of channel professionals are satisfied with their most strategic vendor, but vendors are missing the opportunity to deliver better results. Tech vendors should use this report to benchmark themselves against peers to identify areas of focus and improvement to fully maximize their return on loyalty investment (ROLI).

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Table of Contents

  • Benchmarking The Channel Leaders
  • Keep Your Eyes On Revenue/Investment Dynamics . . .
  • . . . As Well As The Profitability/Investment Variable
  • Profitability Is A Key Loyalty Driver, But Do Not Omit Tenure And Brand
  • recommendations

  • Benchmark Your Way To Success
  • Supplemental Material
  • Related Research Documents