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For B2B Marketing Professionals

Event Marketing Giveaways That Work

Evaluating What Makes Effective Swag

March 18, 2013

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  • By Zachary Reiss-Davis
  • with Bradford J. Holmes,
  • Lori Wizdo,
  • Michael Shrum

Why Read This Report

New social and digital marketing tactics receive attention from B2B marketers seeking the "next big thing," and virtual events continue to gain popularity, but traditional events remain very influential with your customers. B2B marketers should strive for excellence in every area of their marketing execution, especially as their CFO looks for a clear return from your marketing spending. This report zeros in on helping you ensure that the swag, tchotchkes, or giveaways you design and fund for in-person events and trade shows have a positive and lasting impact on your event attendees, setting you up to be remembered favorably when your sales and marketing teams follow up.

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Tools And Templates

Best Practice Assessments

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  • An Interactive Tool For Evaluating Your Swag

Table of Contents

  • Swag's Underappreciated Role In Your Marketing Mix
  • How To Evaluate Your Swag's Effectiveness
  • Examples Of The Best And Worst Of Swag

  • Event Swag Must Help You Make Every Dollar Count
  • Supplemental Material
  • Related Research Documents