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For CMO Professionals

Everyone Benefits When Data Ethics And Diversity, Equity, And Inclusion (DEI) Converge

May 20, 2021


Why Read This Report

Data ethics and diversity, equity, and inclusion (DEI) are increasingly critical issues for organizations. In research conducted for our Forrester Wave™ evaluation of customer database and engagement agencies, we uncovered an important mandate for CMOs: The convergence of these two practices is central to a brand's customer engagement strategy. This report explains why the convergence of data ethics and DEI matters and how CMOs can accelerate this critical new path.

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