Evolving Your Architecture For Groundswell Customer Service
An Empowered Report: A Customer Service Example Of Responsive Architecture
January 13, 2011
Why Read This Report
Forrester's recent book, Empowered, describes the type of technology-based innovation by frontline employees that can cause nightmares for enterprise architects. However, rather than attempting to ignore or shut down such innovation, architects should assess the reality of the business pressures behind it and craft their architectures to work with these pressures. Using the context of Empowered's notion of groundswell customer service, Forrester illustrates a practical approach for evolving your architecture strategy to enable and channel frontline innovation.
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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
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Table of Contents
- Your Architecture Must Be Open And Responsive
- Build On
- Use An Illustrated Example As A Pattern For Evolving Your Architecture
- Build On Forrester's Illustrated Example
- Build Bridges, Not Roadblocks, With Your Architecture
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