Decision Tool

Executing A Sales Coaching Program For Frontline Sales Managers

November 10th, 2011
Brian Lambert, null
Brian Lambert
With contributors:
Bradford Holmes , Daniel Feldman

Summary

Helping sales managers become more successful in their coaching behavior is easier said than done. The challenge with executing a frontline sales manager sales coaching program lies in clearly defining the business problem that sales coaching needs to address and then clearly defining the sales manager's role in helping sales reps overcome that problem. This presentation, played back here in an easy-to-use format, gives sales enablement professionals insights into designing and implementing a well-thought-out sales coaching initiative to improve the performance and effectiveness of salespeople.

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