Executive Q&A: Cross-Channel Reviews
July 31, 2009
Why Read This Report
Cross-channel reviews uncover flaws that prevent users from accomplishing goals when their paths take them across multiple channels, like Web sites and interactive voice response (IVR) systems. When companies fix these flaws they improve business results. This document provides answers to some of the common questions we've been asked about Forrester's Cross-Channel Review methodology.
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