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For B2B Marketing Professionals

Executive Q&A: How Online Communities Help You Achieve A Social Depth Objective

December 29, 2014

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Why Read This Report

Online communities have been undervalued by marketing leaders. According to a recent Forrester survey, communities are one of the least adopted tactics, yet they receive the second-highest satisfaction score in the social marketing mix. But increasingly, marketing leaders have expressed an interest in using their online communities more for reach, depth, and relationship objectives. By tapping into the content and interactions generated by your brand's community, you can influence how your customers explore your offerings and help move them to a purchase decision. In this report, we explore the top questions marketing leaders ask about using their online communities to drive exploration and meet their social depth objectives.

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Table of Contents

  • 1. What is social depth?
  • 2. Which type of online community approach is best for a social depth objective?
  • 3. Which community technologies can best enable social depth?
  • 4. What are some best practices from B2B and B2C brands?
  • 5. How do I measure the success of a social depth community strategy?