Best Practice Report

Executive Q&A: How Online Communities Help You Achieve A Social Depth Objective

December 29th, 2014
Kim Celestre, null
Kim Celestre
With contributors:
Mary Pilecki , Mike Carpenter

Summary

Online communities have been undervalued by marketing leaders. According to a recent Forrester survey, communities are one of the least adopted tactics, yet they receive the second-highest satisfaction score in the social marketing mix. But increasingly, marketing leaders have expressed an interest in using their online communities more for reach, depth, and relationship objectives. By tapping into the content and interactions generated by your brand's community, you can influence how your customers explore your offerings and help move them to a purchase decision. In this report, we explore the top questions marketing leaders ask about using their online communities to drive exploration and meet their social depth objectives.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.