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For B2C Marketing Professionals

Executive Q&A: How Personalized Video Works And What It Can Do For You

September 16, 2014

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Why Read This Report

Marketing leaders are shifting budgets toward new content and interaction methods to counter a reduced effectiveness in traditional digital advertising and marketing. Enter personalized video, which enables a novel storytelling mechanism using customer data to create unique videos tailored for each individual viewer. This new media format supports the intersection of two important trends in user consumption: rich media and mass personalization. This Q&A answers the top questions you need to know about this significant new format.

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Table of Contents

  • 1. What is personalized video?
  • 2. What is the benefit to consumers?
  • 3. What marketing objectives does personalized video support?
  • 4. What are the privacy and security risks of personalized video?
  • 5. How big is the market?
  • 6. What kinds of returns should I expect?
  • 7. What industries are using personalized video?

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