Executive Q&A: Six Things You Need To Know About Apps
March 7, 2011
Why Read This Report
The now familiar refrain "There's an app for that!" captures the resurgence of interest in apps thanks to the growing popularity of smartphones and tablets. But apps — lightweight networked programs with one or two dedicated functions — have been around for a long time and are now being developed for not only smartphones and tablets but also browsers, TVs, gaming devices, home appliances, and even automobiles. We've aggregated a list of common questions every customer experience professional should know how to answer including: "Do we need an app for every digital platform?" and "How do we design an app that delivers the right customer experience?"
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- 1. What is an app?
- 2. Do apps only run on my smartphones and tablets?
- 3. Do we need a dedicated app for every digital platform?
- 4. How do we design an app that delivers the right customer experience?
- 5. How do we evaluate and improve the app experience?
- 6. How do we measure app effectiveness?