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For B2C Marketing Professionals

Executive Q&A: Social Tagging For eBusiness

Answers To eBusiness Professionals' Common Questions About Social Tagging

September 28, 2007

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Authors

  • By Sarah Rotman Epps
  • with Henry H. Harteveldt,
  • Brendan McGowan

Why Read This Report

Social tagging, a way for consumers to label and search for products and content on the Web, is now cropping up on mainstream eBusiness sites across industries, including retail, travel, financial services, and healthcare. As part of a larger trend toward social navigation, social tagging integrates the people power of Social Computing with search-and-browse navigation. This report answers eBusiness professionals' common questions about social tagging, including what it is, how it works, and how companies should manage quality control and user privacy.

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Table of Contents

  • 1. What is social tagging?
  • 2. How is social tagging used today on B2C sites?
  • 3. How are tags established and updated?
  • 4. Should companies moderate or approve user-generated tags?
  • 5. What tactics do companies use to get tagging to a critical mass?
  • 6. How should companies manage user privacy with social tagging?
  • 7. Does social tagging help with search engine optimization and marketing?
  • 8. Are companies using in-house or off-the-shelf applications for social tagging?