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For eBusiness & Channel Strategy Professionals

Executive Q&A: Using Twitter For eBusiness

Answers To eBusiness Professionals' Questions At Forrester's Consumer Forum 2009

December 8, 2009


  • By Diane Clarkson,
  • Elizabeth Stark
  • with Carrie Johnson,
  • Kate van Geldern

Why Read This Report

Twitter — a social networking and microblogging service — was a hot topic of discussion at Forrester's Consumer Forum 2009. At the eBusiness track session "How Twitter Can Influence eBusiness," attendees learned that Twitter is changing how its users expect to interact with companies. This document answers eBusiness professionals' common questions about Twitter, including how companies can determine if their customers are using Twitter and what Twitter mistakes eBusiness professionals should avoid.

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Table of Contents

  • 1. How are companies using Twitter for eBusiness?
  • 2. How can companies find out if their customers are using Twitter?
  • 3. Is it a good idea for companies to hire a "Twintern"?
  • 4. What are some Twitter mistakes companies should avoid?