Executives' Perceptions Of Differentiation Among Suppliers: Update For 2011
February 10, 2012
Why Read This Report
Results, not products, differentiate vendors in the eyes of executives.Executives assign strategic supplier status to vendors that are willing and able to align in substantial, not superficial, ways. Executives include getting paid for results, sharing knowledge, and helping them bridge the IT to business gap at their company as attributes of their most trusted partners. Not only do strategic suppliers earn more of executives' business, they are given the opportunity to influence -- and even define -- how their clients will realize value in the future.
This document is not available for individual purchase. Become a client to get access to this document and more Forrester research, aligned to leadership roles across business and technology management.
May The Force Of The Millennials Be With You!
February 24, 2016 | Mary Shea
How To Interact With Tech Community Members
December 20, 2011 | Kim Celestre
Overhaul Sales Training To Win And Retain More Customers
March 5, 2015 | Mark Lindwall