Advanced Search

Save Or Share This Report

For B2B Marketing Professionals

Executives' Perceptions Of Differentiation Among Suppliers: Update For 2011

February 10, 2012

Primary author headshot

Authors

  • By Scott Santucci
  • with Daniel Feldman

Why Read This Report

Results, not products, differentiate vendors in the eyes of executives.Executives assign strategic supplier status to vendors that are willing and able to align in substantial, not superficial, ways. Executives include getting paid for results, sharing knowledge, and helping them bridge the IT to business gap at their company as attributes of their most trusted partners. Not only do strategic suppliers earn more of executives' business, they are given the opportunity to influence -- and even define -- how their clients will realize value in the future.

Get Access

This document is not available for individual purchase. Become a client to get access to this document and more Forrester research, aligned to leadership roles across business and technology management.

Recommended Research