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For B2C Marketing Professionals

Exploiting Europeans' Green And Ethical Agendas

It's Time For Consumer Product Strategists To Pursue Consumers Concerned With "Green" Issues

January 14, 2009

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Why Read This Report

European consumers report a high level of concern around environmental issues — but in many cases, this concern results in little action aside from recycling trash and reusing shopping bags. Corporate social responsibility and green initiatives that directly affect consumers' wallets prove less popular. Consumer product strategists should zoom in on energy usage (and labeling) and products linked with charitable donations as key levers that can influence purchase, particularly among the most caring group: older female consumers.

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