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For B2B Marketing Professionals

Explore Content Marketing Platforms For B2B Marketing

A Constellation Of Fit-For-Purpose Vendors Aid B2B Marketing Agility

November 27, 2017

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Why Read This Report

B2B marketers are producing more content and assets today than ever before; and often, they're investing in or considering a content marketing platform (CMP) to stay on top of all of their activity. Forrester's ongoing analysis of CMP vendors has identified unique differences between the offerings that B2B marketers should consider when choosing a platform. This report helps B2B marketing leaders determine when a CMP is right for them, which to consider, and why.

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Table of Contents

  • CMPs Are The Agile Collaboration Engine Of B2B Marketing Content
  • Two Types Of CMPs Fit B2B Marketers' Varied Ambitions
  • B2B Marketers Need Different Formats And Lead Metrics
  • Evaluating The Leading Content Marketing Platforms For B2B Marketing
  • Recommendations

  • With CMPs, One Size Does Not Fit All
  • Supplemental Material
  • Related Research Documents

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