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For eBusiness & Channel Strategy Professionals

FAQ: Should We Incorporate Voice Into Our Digital Experiences Portfolio?

Make Smart Choices Rather Than Following The Crowd

April 18, 2019


Why Read This Brief

Forrester clients are increasingly interested in voice services. Why? Consumer ownership of voice-enabled devices. At the end of 2018, there were 348 million smartphones and 41.7 million smart speakers in consumers' homes in the US alone. In this FAQ, we answer our clients' most common questions on this topic: What does voice mean? Is voice the future of digital experiences? Should my company build voice services?

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