Trends Report

FAQ: Should We Incorporate Voice Into Our Digital Experiences Portfolio?

Make Smart Choices Rather Than Following The Crowd

April 18th, 2019
Julie Ask, null
Julie Ask
Michael Facemire, null
Michael Facemire
With contributors:
Martin Gill , Erin Sellers , Rachel Birrell

Summary

Forrester clients are increasingly interested in voice services. Why? Consumer ownership of voice-enabled devices. At the end of 2018, there were 348 million smartphones and 41.7 million smart speakers in consumers' homes in the US alone. In this FAQ, we answer our clients' most common questions on this topic: What does voice mean? Is voice the future of digital experiences? Should my company build voice services?

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