Trends Report

Fake News: More Proof That Advertisers Must Choose Quality Over Quantity

Protect Your Brand By Balancing Automation, Audience, And Context

January 12th, 2017
Susan Bidel, null
Susan Bidel
Richard Joyce, null
Richard Joyce
With contributors:
Jessica Liu , Rick Parrish , Carlton Doty , Erna Alfred Liousas , Ryan Skinner , Wei-ming Egelman , Laura Glazer


The scourge of fake news has thrown platforms, publishers, advertisers, and political candidates into a tailspin. How can a problem this pervasive and explosive ever be overcome? The first step is to understand what fake news is, and then undo its source of funding: advertising. This report will explore what fake news is — and isn't — and what marketers must do to protect their ad spend and brand reputations.

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