Trends Report

Fake News: More Proof That Advertisers Must Choose Quality Over Quantity

Protect Your Brand By Balancing Automation, Audience, And Context

January 12th, 2017
With contributors:
Jessica Liu , Rick Parrish , Carlton Doty , Erna Alfred Liousas , Ryan Skinner , Wei-ming Egelman , Laura Glazer

Summary

The scourge of fake news has thrown platforms, publishers, advertisers, and political candidates into a tailspin. How can a problem this pervasive and explosive ever be overcome? The first step is to understand what fake news is, and then undo its source of funding: advertising. This report will explore what fake news is — and isn't — and what marketers must do to protect their ad spend and brand reputations.

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