Fight Social Media Stagnation
Build Trust And Advocacy With Targeted Content And Engagement Strategies
November 11, 2010
Why Read This Report
It was easy to grow a brand's social media marketing program over the past few years; a flood of new consumers entering social networks and other social venues provided a burgeoning audience. But as saturation approaches, increasing the size of your base of fans, followers, and advocates will require new strategies, insights, and tools. Plan a rich content strategy around your target audience's key behaviors to unleash advocates, foster more user-generated content (UGC), and build trust.
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Tools And Templates
Models and Calculators
- Social Technographics® Growth From 2007 To 2010
- Saturated Consumer Digital Behaviors
- Older Consumers Concerned About Privacy
Table of Contents
- Social Media Growth Slows As Saturation Approaches
- Adapt Marketing Activities For Social Media Saturation
- Commit To Customers Now That They're Committed To Social Media
- Supplemental Material
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