Trends Report

Fight Social Media Stagnation

Build Trust And Advocacy With Targeted Content And Engagement Strategies

November 11th, 2010
AR
Augie Ray
With contributors:
Emily Riley , Jennifer Wise

Summary

It was easy to grow a brand's social media marketing program over the past few years; a flood of new consumers entering social networks and other social venues provided a burgeoning audience. But as saturation approaches, increasing the size of your base of fans, followers, and advocates will require new strategies, insights, and tools. Plan a rich content strategy around your target audience's key behaviors to unleash advocates, foster more user-generated content (UGC), and build trust.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.