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For B2C Marketing Professionals

Fight Social Media Stagnation

Build Trust And Advocacy With Targeted Content And Engagement Strategies

November 11, 2010

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Why Read This Report

It was easy to grow a brand's social media marketing program over the past few years; a flood of new consumers entering social networks and other social venues provided a burgeoning audience. But as saturation approaches, increasing the size of your base of fans, followers, and advocates will require new strategies, insights, and tools. Plan a rich content strategy around your target audience's key behaviors to unleash advocates, foster more user-generated content (UGC), and build trust.

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Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.

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  • Social Technographics® Growth From 2007 To 2010
  • Saturated Consumer Digital Behaviors
  • Older Consumers Concerned About Privacy

Table of Contents

  • Social Media Growth Slows As Saturation Approaches
  • Adapt Marketing Activities For Social Media Saturation
  • RECOMMENDATIONS

  • Commit To Customers Now That They're Committed To Social Media
  • Supplemental Material
  • Related Research Documents

Recommended Research

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