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For B2C Marketing Professionals

Fight Social Media Stagnation

Build Trust And Advocacy With Targeted Content And Engagement Strategies

November 11, 2010


Why Read This Report

It was easy to grow a brand's social media marketing program over the past few years; a flood of new consumers entering social networks and other social venues provided a burgeoning audience. But as saturation approaches, increasing the size of your base of fans, followers, and advocates will require new strategies, insights, and tools. Plan a rich content strategy around your target audience's key behaviors to unleash advocates, foster more user-generated content (UGC), and build trust.

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Tools And Templates

Models and Calculators

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  • Social Technographics® Growth From 2007 To 2010
  • Saturated Consumer Digital Behaviors
  • Older Consumers Concerned About Privacy

Table of Contents

  • Social Media Growth Slows As Saturation Approaches
  • Adapt Marketing Activities For Social Media Saturation

  • Commit To Customers Now That They're Committed To Social Media
  • Supplemental Material
  • Related Research Documents