Financial Services B2B Interactive Marketing Trends

September 2nd, 2010

Michael Greene

With contributors:

Emily Riley , Kate van Geldern , Angie Polanco

Summary

Caution continues to dominate business-to-business (B2B) financial services interactive marketing strategies as budget squeezes, regulatory concerns, and a lack of digital experience impede investment. Still, in the midst of sectorwide challenges, financial services marketers are turning toward digital channels including display ads and social media to help rebuild their brands. To succeed, B2B financial services marketers must develop a clear interactive marketing strategy, look beyond their own narrow industry, and make room for calculated experimentation.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.