Trends Report

Financial Services Interactive Marketers Are Primed For A More Responsive Social Presence

Use Technology To Help Overcome Logistical Hurdles

June 7th, 2011
Michael Greene, null
Michael Greene
With contributors:
Melissa Parrish , Emily Riley , James McDavid

Summary

As financial services (FS) marketers evolve their social programs to more actively engage customers and prospects, they are struggling to handle the workflow, compliance, and measurement challenges of the medium. In order to ease these burdens, we recommend that interactive marketers adopt technologies — often known as social publishing platforms — to help streamline compliance workflow, automate multisite publishing, and meet archiving requirements.

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