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For B2C Marketing Professionals

Financial Services Interactive Marketers Are Primed For A More Responsive Social Presence

Use Technology To Help Overcome Logistical Hurdles

June 7, 2011

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Why Read This Report

As financial services (FS) marketers evolve their social programs to more actively engage customers and prospects, they are struggling to handle the workflow, compliance, and measurement challenges of the medium. In order to ease these burdens, we recommend that interactive marketers adopt technologies — often known as social publishing platforms — to help streamline compliance workflow, automate multisite publishing, and meet archiving requirements.

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