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For CMO Professionals

Firms With Advanced Marketing Teams Grow Faster And Focus On People

Landscape: The Experience-Led Marketing Playbook

February 22, 2021

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Why Read This Report

Using data from the Forrester Analytics Business Technographics® Marketing Survey, 2020, which assessed the marketing innovation maturity of firms around the world, this report offers CMOs insights into what the most mature firms are doing right and delivers evidence to support the need for marketing groups to put people first.

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Table of Contents

  • Marketers Are Still Not The Mature Innovators They Believe They Are
  • Firms With Advanced Marketing Teams Are More Successful
  • Recommendations

  • Align Your Marketing, CX, And EX Teams
  • Supplemental Material
  • Related Research Documents

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