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For CMO Professionals

Five CMO Priorities For Driving Customer Obsession

Learn From 16 Change Agents Leading The Charge

January 2, 2018

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Why Read This Brief

Customer obsession requires a companywide commitment and clear leadership. As a CMO, it's time to either step up as a leader of growth or cede influence to another C-suite member, such as a chief growth officer. The insights in this report emerged from interviews with 16 heads of marketing and digital business strategy; CMOs can leverage the experiences of these leaders to inform their own paths forward.

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