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For CMO Professionals

Five CMO Priorities For Driving Customer Obsession

Learn From 16 Change Agents Leading The Charge

January 2, 2018

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Why Read This Brief

Customer obsession requires a companywide commitment and clear leadership. As a CMO, it's time to either step up as a leader of growth or cede influence to another C-suite member, such as a chief growth officer. The insights in this report emerged from interviews with 16 heads of marketing and digital business strategy; CMOs can leverage the experiences of these leaders to inform their own paths forward.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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