Trends Report

Five CMO Priorities For Driving Customer Obsession

Learn From 16 Change Agents Leading The Charge

January 2nd, 2018
Michael Barnes, null
Michael Barnes
With contributors:
Keith Johnston , Sharyn Leaver , Dipanjan Chatterjee , Tom Champion , Seles Sebastin , Bill Nagel

Summary

Customer obsession requires a companywide commitment and clear leadership. As a CMO, it's time to either step up as a leader of growth or cede influence to another C-suite member, such as a chief growth officer. The insights in this report emerged from interviews with 16 heads of marketing and digital business strategy; CMOs can leverage the experiences of these leaders to inform their own paths forward.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.