Trends Report

Five Critical Competencies Help Sales Enablement Leaders Traverse A New Landscape

August 19th, 2019
Laura Ramos, Vice President, Principal Analyst
Laura Ramos Vice President, Principal Analyst
With contributors:
Caroline Robertson , Mary Shea, PhD , Matthew Camuso , Jacob Basseches , Kara Hartig

Summary

What does it take to transform your sales enablement function beyond the content-focused foundation on which many programs were built? Read this report to understand the current landscape and progress B2B firms are making toward what we believe the future holds — enabling customer-centered selling motions based on buyers' preferences and dedicated to delivering exceptional experiences.

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