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For B2B Marketing Professionals

Five Critical Competencies Help Sales Enablement Leaders Traverse A New Landscape

Landscape: The Sales Enablement Playbook

August 19, 2019

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Why Read This Report

What does it take to transform your sales enablement function beyond the content-focused foundation on which many programs were built? Read this report to understand the current landscape and progress B2B firms are making toward what we believe the future holds — enabling customer-centered selling motions based on buyers' preferences and dedicated to delivering exceptional experiences.

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Table of Contents

  • Modern SE Requires Proficiency In Five Competencies
  • Close These Gaps To Calibrate Selling Motions To Buyers' Preferences
  • Recommendations

  • Benchmark Competencies To Start Your SE Transformation
  • Supplemental Material
  • Related Research Documents

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