Skip to main content

Save or Share this Report

For B2B Marketing Professionals

Five Critical Competencies Help Sales Enablement Leaders Traverse A New Landscape

August 19, 2019

Primary author headshot


Why Read This Report

What does it take to transform your sales enablement function beyond the content-focused foundation on which many programs were built? Read this report to understand the current landscape and progress B2B firms are making toward what we believe the future holds — enabling customer-centered selling motions based on buyers' preferences and dedicated to delivering exceptional experiences.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • Modern SE Requires Proficiency In Five Competencies
  • Close These Gaps To Calibrate Selling Motions To Buyers' Preferences
  • Recommendations

  • Benchmark Competencies To Start Your SE Transformation
  • Supplemental Material
  • Related Research Documents

Recommended Research