Trends Report

Five Easy Improvements For B2B Financial Services Interactive Marketers

Tackle The Low-Hanging Fruit To Maximize 2012 Budgets

December 13th, 2011
Michael Greene, null
Michael Greene
With contributors:
Emily Riley , James McDavid

Summary

Business-to-business (B2B) financial services interactive marketers will likely feel the squeeze in 2012 as they look to deliver improved performance with limited budget growth. While this economic reality makes radical transformation of marketing organizations, planning processes, and technology infrastructure unlikely, B2B financial services (FS) interactive marketers can still improve their marketing maturity by focusing on low-hanging fruit such as stronger sales communication and better usage of existing tools.

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