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For B2B Marketing Professionals

Five Easy Improvements For B2B Financial Services Interactive Marketers

Tackle The Low-Hanging Fruit To Maximize 2012 Budgets

December 13, 2011

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  • By Michael Greene
  • with Emily Riley,
  • James McDavid

Why Read This Report

Business-to-business (B2B) financial services interactive marketers will likely feel the squeeze in 2012 as they look to deliver improved performance with limited budget growth. While this economic reality makes radical transformation of marketing organizations, planning processes, and technology infrastructure unlikely, B2B financial services (FS) interactive marketers can still improve their marketing maturity by focusing on low-hanging fruit such as stronger sales communication and better usage of existing tools.

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