Skip to main content

Save or Share this Report

For Customer Experience Professionals

Five Ways To Ensure Deep Collaboration Between Marketing And Customer Experience

Employ Them All To Ensure Consistently On-Brand Interactions That Drive Customer Loyalty

December 14, 2020

Primary author headshot

Authors

Why Read This Report

Marketers and CX professionals are out of touch with today's business realities. While companies pursue business models that scramble traditional customer lifecycles, marketing and CX functions remain siloed in outdated roles that become ineffective and wasteful. There is a better way forward: CX and marketing can master the new normal by reinventing their relationship with each other. Read this report to learn five proven strategies for creating the deep and sustained collaboration between CX and marketing that is necessary for success in today's world.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).

Purchase

Table of Contents

  • Marketing And CX Both Miss Today's Big Picture
  • Reinvent The Marketing-CX Relationship To Master The New Normal
  • What It Means

  • Companies With Integrated Marketing And CX Will Thrive
  • Supplemental Material
  • Related Research Documents

Recommended Research