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For Infrastructure & Operations Professionals

Five Ways To Impress Marketing And Support Digital Business Transformation

Spruce Up I&O And Partner With Marketing To Support Digital Strategy Delivery

July 31, 2014


  • By John Rakowski,
  • Anthony Mullen
  • with Eveline Oehrlich,
  • Michelle Mai

Why Read This Report

The age of the customer demands that your firm transform into a digital business. Your marketing colleagues are leading this shift, but Forrester finds that they are currently facing numerous delivery challenges, which are prompting the creation of cross-organizational digital teams. But they aren't inviting infrastructure and operations (I&O) to the table. This is confounding because technology management skills are a key requirement. The problem isn't with marketing but with I&O professionals ourselves — we don't make ourselves an attractive business partner because of our current priorities and reputation. But the good news is that you have the power to change this image. To ensure that the new and improved I&O is a key partner in driving your firm's digital business transformation, this report provides you with the knowledge you need to drive tighter collaboration with marketing leaders and I&O, a self-assessment to help you gauge your current relationship's strength and weaknesses, and five examples of how you can highlight your skills to marketing for a deeper and long-lasting partnership.

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Table of Contents

  • Digital Has Changed The Rules Of Business
  • How To Partner With Marketing And Avoid Becoming The Digital Janitor

  • Think Brand, Customer, And Digital Business To Stay Relevant
  • Supplemental Material
  • Related Research Documents