Flex Your Customer Data Muscle: Do You Have What It Takes?

December 9th, 2013

With contributors:

Holger Kisker, Ph.D. , David Murphy

Summary

Customer data management (CDM) is no longer a boring, backwater capability. It is a foundation for and fundamental to success in the age of the customer. What are your firm's CDM capabilities? That's a key question you must answer to formulate your next-generation CDM strategy, prioritize and measure your ongoing efforts, and invest wisely in new technologies. This report and the associated toolkit will help you quickly assess your organization's current CDM capabilities. The toolkit allows you to simultaneously assess your current capabilities, your target capabilities, and the CDM capabilities of your peers.

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This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.