Save or Share this Report

For B2C Marketing Professionals

For Ideation Sites, Transparency Is Key

Don't Let Intellectual Property Concerns Hold Back Social Co-Creation

April 13, 2011

Primary author headshot


Why Read This Report

A groundswell of innovation has occurred around the use of social tools for the creation and improvement of consumer products. A number of large and influential companies have embraced the opportunity to engage directly with consumers through public online ideation sites. Understandably, this rapid change in the process of product innovation has corporate legal departments concerned about competitive and intellectual property issues and the increased exposure these sites might bring. Product strategists must be strong internal advocates for ideation sites by explaining to their corporate attorneys how their legal concerns can be overcome, while simultaneously delivering the message that ideation sites offer strong benefits to the company.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Want to know what will happen in 2020? Visit Forrester's Predictions 2020 Hub, where you can read what's coming next in marketing, customer experience, technology, innovation, and more.

Purchase Report

This report is available for individual purchase ($499 USD).