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Forrester Analytics: Smartphone And Tablet Commerce Forecast, 2018 To 2023 (EU-7)

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January 21, 2020

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Why Read This Brief

This update to the smartphone and tablet forecast for the EU-7 (France, Germany, Italy, Netherlands, Spain, Sweden, and the UK) provides smartphone and tablet online sales by country and category for both retail and travel. We expect smartphone and tablet commerce to double from 2018 to 2023 and reach €330 billion. This forecast details smartphone and tablet online sales growth across the EU-7, with historical data going back to 2010. It also calculates the share of online retail sales from smartphones and tablets for each product category.

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