Skip to main content

Save or Share this Report

For eBusiness & Channel Strategy Professionals

Forrester Analytics: Social Commerce Forecast, 2018 To 2023 (China)

ForecastView Document

August 12, 2019

Primary author headshot


Why Read This Brief

Social commerce encompasses every step of purchasing a product through the intermediary of a social media platform. We expect social commerce in China to reach $684 billion by 2023, accounting for 34% of online retail sales. This forecast includes WeChat commerce, content-sharing eCommerce, membership-based team purchases, and livestreaming eCommerce for China, as well as a breakdown by key categories.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Recommended Research