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Forrester Analytics: Social Commerce Forecast, 2018 To 2023 (China)

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August 12, 2019

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Why Read This Brief

Social commerce encompasses every step of purchasing a product through the intermediary of a social media platform. We expect social commerce in China to reach $684 billion by 2023, accounting for 34% of online retail sales. This forecast includes WeChat commerce, content-sharing eCommerce, membership-based team purchases, and livestreaming eCommerce for China, as well as a breakdown by key categories.

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