Skip to main content

Save or Share this Report

For B2C Marketing Professionals

Forrester Data: Ad Fraud And Viewability Forecast, 2016 To 2021 (US)

ForecastView Spreadsheet

March 30, 2017

Primary author headshot

Authors

Why Read This Report

Ad fraud and non-viewable ads are problems for the digital ad industry, resulting in wasted time, effort, and money. This forecast and the accompanying report aim to quantify these problems in terms of the digital ad spend lost on US desktop/laptop ads, segmented by display and video formats and by direct and programmatic inventory types. We then leverage the estimates from our most recent US online display advertising forecast, 2016 to 2021, to provide a sense of how the spending lost to ad fraud and non-viewability could evolve over the next five years.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Recommended Research