Forecast Report

Forrester Data: Ad Fraud And Viewability Forecast, 2016 To 2021 (US)

ForecastView Spreadsheet

March 30th, 2017
Brandon Verblow, null
Brandon Verblow
With contributor:
Susan Bidel

Summary

Ad fraud and non-viewable ads are problems for the digital ad industry, resulting in wasted time, effort, and money. This forecast and the accompanying report aim to quantify these problems in terms of the digital ad spend lost on US desktop/laptop ads, segmented by display and video formats and by direct and programmatic inventory types. We then leverage the estimates from our most recent US online display advertising forecast, 2016 to 2021, to provide a sense of how the spending lost to ad fraud and non-viewability could evolve over the next five years.

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