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For B2C Marketing Professionals

Forrester Data: Digital Marketing Tracker, Q4 2017

ForecastView Document

April 24, 2018

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Why Read This Brief

Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data for 13 key digital media and services companies, which together constitute more than 75% of the online advertising market. It also now includes additional "other" spending to provide a complete global view. The spreadsheet includes quarterly historical data from Q1 2015 to Q4 2017.

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