Forecast Report

Forrester Data: Digital-Influenced Retail Sales Forecast, 2017 To 2022 (EU-7), Q1 2018 Update

ForecastView Document

May 14th, 2018
Satish Meena, null
Satish Meena
With contributor:
Sanjeev Kumar

Summary

Digital touchpoints are increasingly important for customers. In the EU-7, digital-influenced sales will grow at a compound annual growth rate (CAGR) of 7.5% from 2017 to 2022 to reach €768 billion, accounting for 45% of offline retail sales. This report breaks down digital-influenced sales by retail category. For the first time, the forecast includes the influence of mobile and tablets, reflecting consumers' increasing use of these devices for research both inside and outside the store. We also break down digital's influence by source.

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