Skip to main content

Save or Share this Report

For B2C Marketing Professionals

Forrester Data: Mobile Advertising Forecast, 2016 To 2021 (US), Q3 2016 Update

ForecastView Spreadsheet

February 2, 2017

Primary author headshot

Authors

Why Read This Report

As mobile usage continues to climb, mobile advertising across all three primary mobile ad channels — display, search, and social — is becoming an increasingly important method for businesses to communicate with their customers. We forecast that in the US, mobile advertising spending will become an increasingly larger piece of overall online ad spending, with its growth rate exceeding that of overall online ad spend. This forecast provides details on how we expect mobile advertising spending and overall online advertising spending to trend across the three primary advertising channels: online display, paid search, and social media. In addition to the five-year forecast, we provide historical data going back to 2012.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Recommended Research