Skip to main content

Save or Share this Report

For eBusiness & Channel Strategy Professionals

Forrester Data Online Retail Forecast, 2016 To 2021 (US)

ForecastView Spreadsheet

July 18, 2016

Primary author headshot

Authors

  • By Susan Wu

Why Read This Report

US eCommerce accelerated over the past year, leading to a rise in the online retail penetration rate in 2016. Online retailing continues to illustrate its resilience and strong growth year over year. The fastest online category growth will continue to come from the pet category, while consumer electronics, clothing, and housewares drive absolute online spend. This forecast details growth across 31 product categories, with historical data going back to 1998; it also calculates the share of online retail sales for each product category.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.