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Forrester Data: Online Retail Forecast, 2017 To 2022 (Asia Pacific)

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March 21, 2018

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Why Read This Brief

Asia Pacific is the largest region for online retail sales, containing both the largest market (China) and the fastest-growing market (India). We expect that around one-fourth of total retail sales will take place online by 2022 in Asia Pacific. Smartphones are the key driver of online retail in Asia Pacific, with 80% of online retail sales coming from mobile by 2022. The related forecast details online and offline growth across five markets. It also reveals the breakdown of mobile versus desktop commerce and provides historical data going back to 2009.

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