Skip to main content

Save or Share this Report

For B2C Marketing Professionals

Forrester Data Report: Online Display Advertising Forecast, 2016 To 2021 (US), Q3 2016 Update

ForecastView Document

January 4, 2017

Primary author headshot


Why Read This Brief

This report outlines spending trends in the fragmented online display advertising market. For B2C marketing professionals, it offers guidance on how to allocate ad dollars across a variety of channels. For media and adtech companies, it provides insight into how their digital revenues are likely to evolve and the digital channels in which they should be investing. The forecast provides spending detail segmented by media format, device, mobile platform, inventory source, pricing scheme, and industry end market. For context, we also include offline advertising spending.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Recommended Research