Skip to main content

Save or Share this Report

For B2C Marketing Professionals

Forrester Data: Search Engine Marketing Forecast, 2016 To 2021 (Global)

ForecastView Spreadsheet

September 1, 2016

Why Read This Report

Paid search is currently the largest interactive marketing category, but it will face tough competition from social advertising in the coming years. We forecast that the global paid search market will grow at a five-year compound annual growth rate (CAGR) of 9.8% to reach $136 billion by 2021. The US is the largest market, accounting for nearly 40% of the global paid search market in 2016. This forecast details the size of the global paid search market and includes data for 13 countries plus a breakout by mobile and desktop.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Recommended Research