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For B2C Marketing Professionals

Forrester Data: Search Marketing Forecast, 2017 To 2022 (Global)

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March 2, 2018

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Why Read This Report

With nearly half of every dollar spent on digital advertising going toward search, it remains the most crucial channel for marketers to get right. To assist marketers with this mission, our forecast includes an analysis of the shifts in search ad spending across PCs and mobile devices in the US, the UK, Germany, France, Italy, Spain, the Netherlands, Sweden, China, India, Japan, South Korea, and Australia. It also includes broader regional estimates of search ad spending in North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.

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Table of Contents

  • The Outlook For Search Ad Spending Improves Moderately
  • Search Ad Spending Will Remain Dominant Globally
  • Mobile Is Driving The Improved Search Ad Spending Outlook
  • Supplemental Material
  • Related Research Documents

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