Skip to main content

Save or Share this Report

For B2C Marketing Professionals

Forrester Data: Search Marketing Forecast, 2017 To 2022 (Global)

ForecastView Document

March 2, 2018

Primary author headshot


Why Read This Report

With nearly half of every dollar spent on digital advertising going toward search, it remains the most crucial channel for marketers to get right. To assist marketers with this mission, our forecast includes an analysis of the shifts in search ad spending across PCs and mobile devices in the US, the UK, Germany, France, Italy, Spain, the Netherlands, Sweden, China, India, Japan, South Korea, and Australia. It also includes broader regional estimates of search ad spending in North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Table of Contents

  • The Outlook For Search Ad Spending Improves Moderately
  • Search Ad Spending Will Remain Dominant Globally
  • Mobile Is Driving The Improved Search Ad Spending Outlook
  • Supplemental Material
  • Related Research Documents

Recommended Research