Forecast Report

Forrester Data Social Media Forecast, 2016 To 2021 (US)

ForecastView Spreadsheet

April 20th, 2016
VV
Vishal Varshney

Summary

Part of our global social media forecast, this forecast estimates both the number of social media users in the US and the social media spending by the type of device: mobile and PC. We also segment social media spending by spending on in-feed ads versus out-of-feed ads on social networks. The report provides historical data going back to 2008 and a five-year forecast. To get a global comparison, please view the Forrester Research Social Media Forecast, 2016 To 2021 (Global).

Want to read the full report?

Contact us to become a client

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.