Skip to main content

Save or Share this Report

For B2C Marketing Professionals

Forrester Data Social Media Forecast, 2016 To 2021 (US)

ForecastView Spreadsheet

April 20, 2016


  • By Vishal Varshney

Why Read This Report

Part of our global social media forecast, this forecast estimates both the number of social media users in the US and the social media spending by the type of device: mobile and PC. We also segment social media spending by spending on in-feed ads versus out-of-feed ads on social networks. The report provides historical data going back to 2008 and a five-year forecast. To get a global comparison, please view the Forrester Research Social Media Forecast, 2016 To 2021 (Global).

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.