Skip to main content

Save or Share this Report

For eBusiness & Channel Strategy Professionals

Forrester Data Web-Influenced Retail Sales Forecast, 2015 To 2020 (Asia Pacific)

ForecastView Spreadsheet

July 18, 2016

Primary author headshot

Authors

Why Read This Report

As a significant share of the population goes online, the web increasingly influences retail sales. This forecast analyzes the web’s influence on retail sales to understand the total impact of the web (online sales plus web-influenced offline sales) on retail sales. The web impacted over 34% of total retail sales in Asia Pacific (Australia, China, India, Japan, and South Korea) in 2015. We expect web-influenced offline retail sales to grow at a compound annual growth rate (CAGR) of 13.1% from 2015 to 2020. With the increasing penetration of smartphones and online buyers purchasing more via mobile phones, the web’s influence goes beyond just online retail sales. We expect the web’s influence on offline sales to push offline retailers to adopt an omnichannel strategy; an online presence is a key part of this. This forecast details online sales and web-influenced sales across 10 product categories and provides historical data going back to 2012.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Recommended Research